What's the difference between Marketing and Branding?

Behold The Brandmixlogist!

In my last post, I called myself the Brandmixlogist, and you're probably like, what the heck is that? I've been calling myself the Brandmixlogist around my clients for years since I understood how branding and marketing mix well. You literally can't have one without the other.

Despite what many people think, branding is not JUST your Logo. Branding is all elements to communicate your brand perception, so your Logo, how you talk to your customers, customer service, images/video, and the execution. Marketing is simple; it's what you have to offer, so your product, pricing, advertisement, where they can get your products/services, maybe even partnership deals & the people who your service.

Now that you better understand what Branding & Marketing is, know that all of that can be a lot, but it doesn't need to be. I recommend that you start small & take the time to think about if you clearly understand what you are doing for both. But if you find yourself still struggling with one or the other or just need someone to talk to. You can work with me anytime.